Within law firms of all sizes, the data-driven business development function is on the rise - with increasing numbers of business development and marketing professionals using data to support their work and business objectives. And that is because, whereas once sales was seen as an art it can now feel a great deal more like a science.
Business development leadership and their teams are increasingly reliant on data to respond to changing buyer behavior, a rapidly shifting and competitive market, and an increased need for speed, accuracy, and completeness in support and collateral.
The challenge for business development and marketing professionals is not that their firms do not have data (or that they do not have the skills to use that data), but that they have so much of it - and it is rarely aligned, accessible, accurate, or actionable. It is for this reason that the path to truly data-driven decision making can often appear long and complex - seemingly without end.
As a result, most firms put off the necessary work and make a promise to begin at some point in the future. Of course, the process becomes neither shorter nor simpler with the passage of time. Indeed, it becomes more arduous and avoiding the issue is not an option since opportunities for business development and marketing professionals to do more, add value, and function as strategic advisors to the firm are missed. All while competitors are making moves.
The most typical reason for failed data-led initiatives within firms is an attempt to swallow the data challenge whole. Just because the journey towards being data-driven can appear to be long and complex does not mean initial steps should not be taken, nor that those initial steps should not provide meaningful improvements in a sales and marketing team’s ability to use data.
Epiq Advisory for Law Firms has partnered with Litera to provide business development teams with a proven and accelerated approach to access its data on clients, matters, and people. Our approach provides sales and marketing professionals with a consolidated view of actionable intelligence that supports processes and tasks that teams tackle every day, all day. The result is radically improved productivity and a transformed ability to respond to business opportunities and proactively support firm leadership.
“As the first Foundation partner in 2017, this team has continued to add value to our clients as both a trusted advisor and successful implementation partner. Their proven methodology for standardized deployments is a game changer for business development and knowledge management teams looking to optimize data usage and gain further firm insights and knowledge.”
In December 2024, Litera and Epiq extended the strategic partnership to enable faster and easier implementation of Foundation with more assured results.
“We've heard our customers and recognize the need for control when it comes to the implementation of powerful, AI-driven tools like Foundation. Through our unique partnership with Epiq Advisory for Law Firms, whose expertise is proven and sought after by firms of all shapes and sizes, we can provide the best of both worlds — robust technology delivered quickly and efficiently. This strategic partnership allows us to supply a heightened level of customization, seamless project management, and dedicated implementation strategy for firms adopting Foundation based on their unique culture, data systems, and goals.”
Our approach to deploying Litera’s Foundation platform provides a low risk, low cost solution that focuses on rapid access to the data which supports core sales and marketing use cases. It does this whilst also providing the bedrock to build more advanced capabilities, for both the sales and marketing function and the wider firm, on the journey to becoming data-driven.
We will guide your firm through the development of a strategy related to experience management data and a release roadmap for the implementation.
We do this in parallel with a baseline integration and associated configuration that rapidly provides a centralized and consistent process for managing pitches and generating proposals. This initial configuration not only ensures that the firm benefits from a ROI on Foundation as quickly as possible but that the firm’s journey towards larger and more complex data initiatives has commenced, with tangible and demonstrable outputs.
Finally, we support both of these workstreams with a series of well-defined enablers and success criteria (such as process improvements and workflow, and data governance and taxonomies) which are designed to ensure that the Foundation implementation, and further releases, is sustainable and successful.
The Epiq Advisory for Law Firms process focuses on a rapid 'baseline' deployment of Foundation with phased releases of functionality, aligned to a clear roadmap.
Learn how we partnered with Maynard’s business leadership to develop a firmwide experience management strategy. Watch the webinar recording, accelerating your data-driven business development journey through the button below.
Epiq Advisory for Law Firms' experience management offering is supported by a team of specialists with deep subject matter expertise developed within law firms and professional services organizations, and across a range of business support functions and roles - including Business Development and Marketing, Knowledge Management, IT, and Learning & Development (L&D).
Our team has operated at the most senior level within firms, including C-Suite roles, and now provide counsel and trusted advice based on their unrivaled understanding of the legal industry, related technologies, and the work of firms and their lawyers.
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Epiq Advisory for Law Firms is the legal industry’s leading knowledge and data consultancy. Our team members have decades of experience as leaders in the industry, working as lawyers, CKOs, CIOs, and experts in KM, BD, process improvement, and collaboration. We are trusted advisors to the world’s most innovative law firms and corporations. We work with almost 70% of the Am Law 100, 60% of the Am Law 25, and 70% of the Magic Circle. Our mission is to help our clients make substantial, distinctive, and lasting improvements in performance.
We offer mature, comprehensive experience management consulting, with a view towards ensuring firms received accelerated value from their investments. Our framework ensures that firms have a roadmap to a successful deployment, and our agile approach emphasizes working value from the system from the beginning.
Our expertise across all aspects of experience management is unparalleled. When you work with us, you can be confident that our team understands both the business and practice of law, and that the solutions we implement will support the continued expansion of your firm's experience management initiatives to support the firm as a whole.
To find out more about Epiq Advisory for Law Firms and our services click here.
Litera software helps people focus on what matters. Our software empowers lawyers from first drafts to final delivery and simplifies the way the legal profession leverages technology.
Since the acquisition of Foundation in 2021, Litera has invested heavily in the development and support of Foundation’s market-leading data platform that transforms disparate data about clients, matters, people, and parties into usable and actionable information. The Foundation platform helps lawyers improve client service, win new business and surface firm expertise.
Foundation is a part of Litera’s Firm Intelligence business unit, assisting firms to gain valuable insights on the business of law, increasing the company’s ability to provide value to its law firm customers across the matter and client lifecycles.
To find out more about Litera click here.