According to Interactive Advertising Bureau, U.S. firms spent nearly $19.2 billion on third-party audience data & data-use solutions in 2018, up 17.5% from 2017. One of many reasons why California’s new data security legislation, the California Consumer Privacy Act (CCPA), has generated a lot of buzz since its enactment in June 2018.read more
Privacy remains a hotly debated subject in the U.S. and many states are taking steps to protect customer’s personal information. The newest legislation with the most teeth belongs to California, who in February 2019 passed the California Consumers Protection Act (CCPA) which goes into effect January 1, 2020. read more
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